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A good remarketing strategy will allow you to reach customers who are already interested in your brand and encourage them to complete the purchase process. In conclusion, the main goal of marketing should be to lay the foundation for a lasting relationship with your customers. To achieve this goal, do not forget to identify the needs of your customers . Encourage active listening. Optimize the sales process. Work hard to shape your brand image on all channels. In marketing, there are many trends that are constantly updated, so it is necessary to keep abreast of what is happening in order to adapt to the needs of the market.