Data on the number of targeted actions is displayed in Google Analytics. For this, a Montenegro Email List is installed on the site, and event tracking is configured in the analytics tool. CR is the conversion rate The basic and one of the most important indicators, which shows the share of users who, after clicking on the advertising link, performed a certain action on the site: registered, contacted the online chat, placed an order, etc. There are macro-conversions and micro-conversions. The first include a request for a callback, adding a product to the cart, an online request to a consultant, and an order on the website.
Microconversions are indirectly related to the purchase, but bring the visitor closer to it - a visit to the web page with contact information, subscription to the newsletter, etc. Determination formula: number of targeted actions / total number of visitors * 100%. For example, the site was viewed by 1500 users, 200 of them performed the intended action - 200 / 1500 * 100% = 13% - conversion rate. CR data can be viewed in the advertising cabinet, provided that you have previously set up goals in Google Analytics and linked GA to Google Ads. CPL is the cost of a lead Informs about the cost of a website visitor who contacted the company.