In short: WhatsApp channels are not as promising as they seem In general, WhatsApp channels can be a new way to get in touch with your target audience, send messages and increase your brand awaren South Georgia and South Sandwich Islands Email List ess. However, since it lacks many features (automations, personalization, message performance analysis, etc.
t is not the best tool to really scale your campaigns and get the most out of WhatsApp marketing . For companies that want to make the most of the mass message on WhatsApp , the recommendation is to use the WhatsApp Business API .With this account, brands and companies can have interactive, two-way conversations with their customers (something that WhatsApp channels do not offer) for use cases such as utility, authentication, service and marketing. Overall, WhatsApp channels are an effective platform to contact your target audience and send marketing messages.