When we talk about the relationship between employee email database a brand and its customers

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we are familiar with B2C (Business to Customer), which characterizes a brand that speaks directly to its end user, in other words the general public. It is generally opposed to B2B (Business to Business), which concerns brands that are aimed employee email database at other companies, that is to say at professionals. But what about B2B2C? What are the specificities of this type of activity, and why is it important to adapt your strategy to this type of relationship? What is B2B2C? B2B2C: a simple definition B2B2C is a type of relationship that is created employee email database between a brand and its distributor, in employee email database order to make the latter an ambassador of the brand . In this context, we will try to create preference among the distributor for our brand, so that he himself puts it forward to his customers. This involves several actions and tools that we can put in place to make our brand a natural recommendation in the distributor's discourse.

For each, you have to identify their frustrations, their needs, their pain points , their purchasing psychology, their buyer's journey , and find the right answers to offer them. This approach requires fine analysis and a strong capacity for innovation , as well as an organization capable of adapting. We will see in this article what are the best practices to deploy to achieve this. Why implement a B2B2C strategy? A specific B2B2C strategy provides a competitive employee email database advantage Implementing this type of strategy has several interests that can create a real sustainable competitive advantage: Strengthen the presence with distributors Increase turnover employee email database Retain employee email database distributors and end customers Being able to animate a fragmented distribution network Simplify and rationalize the customer relationship Be able to track employee email database product performance more easily Capture data to continuously improve its offer Anticipate potential market changes It is easy to understand behind these points the added value that a good relationship with your supplier/distributor can represent, both for your own brand and for your partner. What has digital changed in the B2B2C relationship? The digitization of all economic sectors has profoundly changed the historic relationship that brands could maintain with their distributors.