Understanding the value in marketing tools

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Remember, the goal of investing in the right marketing tools (even free ones) is to increase your reach and your sales. Ultimately, you need to gain an advantage over your competitors by making and keeping customers happy. Offering a better product or service is one step, but getting that product or service in front of the right eyeballs is just as vital. And that’s what these tools can do for you. Incorporating new tools into your marketing strategy Adding new tools to your marketing tech stack is an important way to expand your capabilities, but often it’s not as easy as just signing up or clicking a few buttons. Here’s what you need to know about incorporating new digital tools into your marketing efforts. Integrate with existing systems A new free marketing tool is great—unless it requires you to rebuild your entire marketing infrastructure. So before reinventing the wheel, look for the tools that can easily integrate with what you’re already doing.


If you’re already using a project management platform, collaboration app, CMS, or CRM, check out which of the Belgium Phone Number List tools on this list have integrations with your core apps. Of course, not every tool needs to integrate with every other tool, so it’s worth taking some time to map out your digital processes. Set realistic expectations Even when your new digital tools integrate seamlessly with your existing ones, you’ll still experience some disruption. Everyone has to learn how (and when) to use the new tool, and there could be a ramp-up period as people get comfortable. Don’t expect every tool to reach 100% adoption and efficiency right away. Instead, set achievable goals and milestones, then celebrate the small wins. When a new tool accomplishes something you wouldn’t have achieved before, shout it from the rooftops! Remember, significant results may take time and consistent effort. Continue to scale successful strategies As you adapt to your new tools and workflows, you’ll start to identify certain strategies that are generating outsized results. Whenever this happens, work to replicate those strategies across different marketing campaigns.



Use the analytics data you’re collecting with these new tools to identify what’s not working, too. These performance metrics can guide you as you adapt and iterate, scaling success and retooling underperforming strategies. Expand your marketing approach with tools Expanding your set of online marketing tools is key to sustained success, and some tools and capabilities provide a solid foundation for all the rest. tools are some of these foundational elements. Because one thing’s for sure: Whether your goals are expanding reach via content marketing, developing your email list, or growing your ecommerce sales, you’re going to be creating links. Lots of links. When you use to create short links and QR Codes, you can deliver trusted, meaningful connections that help your audience find you more easily. And with branded links, you can even display your brand’s personality in your short links. Best of all, the core y experience is available absolutely free. Start building a better marketing approach—get started with y today!