Technically, YouTube is one Cayman Islands Email List of the sites in the Google Display Network, but in its own right, YouTube is the third most visited site on the web, behind only Google and Facebook. Users around the world watch more than one billion hours of YouTube videos every day , providing many opportunities to engage potential consumers. ROAS Expectations: High (3:1 to 30:1). Key performance indicators (KPIs, key performance indicators): return on advertising spend, number of orders. Scalability: This depends on the number of visits to your website or the size of the audience your ad reaches.
Recommended for: All businesses, especially those that have website traffic but have not done any repositioning. Although driving traffic is the first step in converting visitors into consumers, most visitors are unlikely to make a purchase or provide any information right away. If a 2% consumer conversion rate is considered good by most industry standards, 98% of your traffic will not convert into a purchase, at least on the first visit. Retargeting this advertising strategy can help you continue to reach these visitors at a lower cost, continue to show them a variety of specific product information, and thus bring them back to your website.