And in many cases, you may even see “SEM” used interchangeably Cambodia Email List with both SEO and PPC in different contexts, despite the fact that they’re not the same. SEM is short for search engine marketing and, like SEO, describes strategies and practices that drive traffic via search engines. However, SEO focuses solely on organic traffic, while SEM covers both paid and organic traffic. PPC is short for pay-per-click and refers to a specific approach to online marketing.
Brands pay for PPC advertising according to the number of clicks their ads attract. In other words, both SEO and PPC are really SEM subcategories—two different (but compatible) approaches to search engine-focused marketing. How to Learn SEO Even the most seasoned, adept SEO pros in the world had to start somewhere. Becoming an SEO master yourself is all about understanding current ranking standards for major players like Google or Bing, learning how to make sure your sites meet those standards and keeping your knowledge up to date.