The study also allows us to act a posteriori, that is, it company email list us to detect the causes that are preventing our sales from not corresponding to those expected, or that our image is not appreciated as much as we would like, or other types of deviations. Tools offered by Market Research Retail Audits : Periodic measurements of sales indicators, directly company email list the retail (hypermarkets, supermarkets, pharmacies, neighborhood stores, etc.). Information provided: Size of the market sales volumes Purchase volumes Market share Sale prices Distribution efficiency product rotation Consumption trends Decisions you support: Price strategy company email list strategy Sales strategy communication tactics New product launch Audits of consumption, uses and Attitudes (Study of habits).
Periodic measurements of consumption information company email list from consumers / users. Information provided: Size of the market Purchase volumes Market share Penetration (% of households that consume) Frequency of purchase/use Quantity purchased per company email list of purchase average purchase Value ($) per act of purchase Average spending Average price Substitution/coexistence of products/brands brand loyalty Decisions you support: brand strategy Sales strategy Communication tactics at the point of sale Launch of new products in existing categories Market launch company email list (Test Market) : Projects demand results for the new product to be launched based on the assumptions of the launch plan.
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