Oh Black Friday! Email Database Exceptional Day, Quickly Transformed Into A Week, Allowing Access To

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diparani
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Joined: Sun Jan 23, 2022 8:30 am

Oh Black Friday! Email Database Exceptional Day, Quickly Transformed Into A Week, Allowing Access To

Post by diparani »

extraordinary reductions and on products that are generally not on sale. In France, it started timidly in 2013, before experiencing the craze that we know today... Initially coming from the United States and Canada, Black Friday was able to make its way into email database consumer habits the French. This year, it will be even more digital. With the health crisis and the restrictions we are experiencing, consumers will switch to online shopping . This is why retailers must invest in the email database customer experience to offer their customers the same support and advice as in store. They must also prepare to respond in a email database online demand to boost their sales. How to achieve this? This is what we will see together. Black Friday 2020 is more e-commerce than ever Black Friday is now an expected event for the French. Known by 81% of them, they are also 75% to consider this promotion operation as “a good thing” (1). And Google searches prove it: +4900% searches on Black Friday in the last 5 editions . In November 2020 alone, searches are estimated at a volume of 19 million. This is quite normal, when we know that 62% of French people take advantage of Black Friday to make purchases .

A figure that even reaches 72% among those under 35. This event is now recorded in their agenda, since many of them wait until Black Friday to make their purchases. In 2019, online orders increased by +274% between November 22 and November 29 (Black Friday week and Cyber ​​Monday). And the volume of sales confirms it: the overall volume of online email database orders increased by +465%, between 2014 and 2019 . Between 2018 and 2019, it had 14.26% more sales on the first day of Black Friday alone (2) , representing a total turnover of 1.7 billion email database euros over the four days from Black Friday to Cyber ​​Monday (3) . Combined with offline channels, nearly six billion euros have been spent, according to a study by RingCentral. What to expect for 2020? According to a study by Wells Fargo, 70% of consumers do not plan to return to stores in the near future . Due to the health crisis we are experiencing , e-commerce spending increased by +59% compared to the same period in 2019. The 30% share of online purchases should therefore remain stable or even increase. In addition, according to an Adobe Analytics study, sales during Black Friday and Cyber ​​Monday 2020 are expected to be almost 20% higher than in 2019.

It is therefore a safe bet that the Black Friday 2020 trend is e-commerce. The continuously rising numbers show confidence in online shopping and brands. However, they must continue to invest in a more optimal online shopping and customer experience. Many are used to the advice of sellers, especially when we know that one of the industries most boosted by email database Black Friday is that of high-tech. Industry strongly marked by sales-advice, very valuable in the eyes of customers and which allows companies to generate more income. So what to do when this sales-advice no longer exists? And reproduce it well. How to boost your online sales for Black Friday? In France, three sectors are acclaimed. To the question, “ what do you think you buy the most during Black Friday / Cyber ​​Monday ”,
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