Representing A Total Turnover Buy Email List Of 1.7 Billion Euros Over The Four Days From

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diparani
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Representing A Total Turnover Buy Email List Of 1.7 Billion Euros Over The Four Days From

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Black Friday to Cyber ​​Monday (3) . Combined with offline channels, nearly six billion euros have been spent, according to a study by RingCentral. What to expect for 2020? According to a study by Wells Fargo, 70% of consumers do not plan to return to stores in the near future . Due to the health crisis we are experiencing , e-commerce spending increased by +59% compared to the same period in 2019. The 30% share of online purchases should therefore remain buy email list stable or even increase. In addition, according to an Adobe Analytics study, sales during Black Friday and Cyber ​​Monday 2020 are expected to be almost 20% higher than in 2019. It is therefore a safe bet that the Black Friday 2020 trend is e-commerce. The continuously buy email list show confidence in buy email list online shopping and brands. However, they must continue to invest in a more optimal online shopping and customer experience. Many are used to the advice of sellers, especially when we know that one of the industries most boosted by Black Friday is that of high-tech. Industry strongly marked by buy email list sales-advice, very valuable in the eyes of customers and which allows companies to generate more income. So what to do when this sales-advice no longer exists? And reproduce it well. How to boost your online sales for Black Friday? In France, three sectors are acclaimed. To the question, “ what do you think you buy the most during Black Friday / Cyber ​​Monday ”,

53% answered fashion, 43% high-tech and 32% children's clothing (4). The common point ? These products require either advice (high-tech products) or support in the (too) large offer offered by brands (fashion). In order to sustain your business, you need to be prepared for the challenges and trends but also for the changes to be expected in your industry, whatever it buy email list may be. How? 'Or' What ? By digitizing your sales advice and betting buy email list on the right formats. Investing on mobile (always and again) During Black buy email list Friday 2019, mobile traffic represented 60.79% of overall traffic (2). It was only 33% in 2018. This increase of +84% proves that this medium is definitely adopted by the buy email list French . So you have to think about your Black Friday, mobile first.

For example, you can make your mobile site easier to navigate with a welcome survey. You offer your mobile visitors, when they arrive on the site, to answer a very short survey allowing you to better segment users and thus provide buy email list more personalized recommendations. Visitors answer different questions about the type of product they buy email list are looking for, the price, or even the use they want to make of it. They are then sent to the categories or product sheets corresponding to their search. Tease customers Black Friday is buy email list a highly anticipated buy email listv event . Like the release of a new collection or product, why not tease the arrival of Black Friday? By installing a banner, a pop-up or conversational scenarios, you intrigue the visitor and encourage him to come back later.
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