What Are The Challenges Buy An Email Database And Quickly Build An Email List. For The Brand Around Its

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diparani
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What Are The Challenges Buy An Email Database And Quickly Build An Email List. For The Brand Around Its

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communication strategy? The Buy an email database and quickly build an email list. brand wants to rejuvenate itself digitally, through more modern and more engaging codes for its female clientele. San Marina approaches us with a desire to transcribe this new fashionable and Mediterranean spirit on its online sales platform. At the same time, it aims to initiate a conversion optimization strategy. Our response around positioning and user experience Kaliop specializes in retail e-commerce interfaces, with many award-winning references in this area of ​​Buy an email database and quickly build an email list. online sales. Among them, brands such as Un Jour Ailleurs , Le Temps des Cerises, Mellow Yellow and Barbara ซื้อฐานข้อมูลอีเมลและสร้างรายการอีเมลอย่างรวดเร็ว the challenges of the design project would be both in terms of positioning and user experience. Our realization was divided into 3 phases: user research with interviews of many customers co-design through design thinking workshops with the client creation of a graphic universe for e-commerce, which respects the technical challenges of the Salesforce Commerce platform in place On the form, our graphic universe is part of certain existing codes (photo framing, dynamism of the campaigns and attitudes of the models, lightness in the tone of the brand and certain graphic styles). But we were challenged to bring something new, especially on digital codes. Staggered layouts, overlay effects,

light animations to accompany the visitor in his navigation. Basically, our production was placed at the center of the other communication tools. It did not draw on studies from other operations or media. On the contrary, it was based on its own approach to the market through interviews and the analysis of user sessions on the previous merchant site. Our work on the graphic universe of the brand Use of rotating blanks, large margins to breathe and highlight the quality of the Buy an email database and quickly build an email list. content Use of large, very slender handwritten typefaces to balance out the more established style of the logo Setting up bold overlays by playing on the spaces available in the visual content San Marina, the ui redesign San Marina, a ui redesign of the site Reflection on 100% of the templates (order confirmation, empty basket, page 404, customer account, etc.) to have a Buy an email database and quickly build an email list. homogeneous brand image Switching large immersive visuals to 100% width Work on the weights of typography for dynamism in reading Here is an example of a graphic layer, produced with the different codes specific to the new digital charter: Redesign of the San Marina site, example of graphic state A quantitative user research approach We set up interviews with 450 customers via an online survey system.

This survey provided rich insights: 65% of customers do not come with a direct purchase intention but rather a watch on new products. In this share of customers, 70% think of buying online and 30% prefer to go to the store 10% of clients come with an advanced decision cycle. They are in the idea of ​​effective online purchase of a specific type of product (boots, camel Buy an email database and quickly build an email list. derbies, pumps, ballerinas, etc.) 12% of customers do not have a precise idea of ​​the type of product. They come on the other hand for an effective purchase on a use (wedding, work, sport, travel) The rest comes for various reasons (product returns, brand or group information, recruitment, order tracking, etc.) In conclusion, we see that this B2C clientele is driven by the search for product range, or use . There is therefore work around the product offer in the site plan and on lifestyle inspiration to support the Buy an email database and quickly build an email list. San Marina woman in all situations. This last reflection notably prompted the idea of ​​setting up a fashion editorial. Its goal is to inspire and help the San Marina woman in her choices while
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