U have only 160 chrctrs 2 get ur point across in txt, so use dem wisely!
You’re not alone if the above sentence made your eyes itch. While using such short SMS lingo with unusual abbreviations — known as “textese” — gives you more room, it doesn’t guarantee that everyone will understand what you’re trying to say.
Your target audience is more likely to understand textese if it consists of just millennials and/or zoomers since they’re more digitally connected than other generations. And even those customer groups may USA Phone Number List misinterpret your messages, as not all textese is universal and is constantly evolving.
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Always strive to use simple and clear language in your copy with words fully spelled out to ensure all of your customers interpret your message correctly. You can tackle the tight character limit by writing fragments instead of complete sentences without resorting to textese. For example, you can simply say “Offer valid till 12/31” instead of writing “This offer will remain valid till 12/31.”
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