Periodic measurements of consumption information company email list from consumers / users. Information provided: Size of the market Purchase volumes Market share Penetration (% of households that consume) Frequency of purchase/use Quantity purchased per company email list of purchase average purchase Value ($) per act of purchase Average spending Average price Substitution/coexistence of products/brands brand loyalty Decisions you support: brand strategy Sales strategy Communication tactics at the point of sale Launch of new products in existing categories Market launch company email list (Test Market) : Projects demand results for the new product to be launched based on the assumptions of the launch plan.

Information provided: Sales volume estimation company email list scenarios/sensitivities Decisions you support: Selection of best alternative for launch Investment decisions for a launch New product launch tracking: Evaluates the results of a new company email list launch. It is recommended to repeat, depending on the magnitude of the project, during the first year of launch more than once. Information provided: Level of knowledge (% aware of the target audience) company email list rate (what % of connoisseurs tried the product) Repeat purchase (what % of testers repeated the purchase) Decisions you support.