in Ecuador According to the Hootsuite and We Are Social report, 96% of Consumer Mobile number Database Internet users in Ecuador have a Facebook account and 42% of Internet users in Ecuador use Instagram. Furthermore, Internet users in Ecuador spend an average of 2 hours and 34 minutes a day on social networks, which means that companies have a great opportunity to reach their .
target audience through these platforms. Regarding online advertising, the report reveals that online advertising investment in Ecuador has increased in recent years. In 2019, more than $200 million dollars were invested in online advertising in Ecuador, representing a 17% increase compared to the previous year. This shows that companies are beginning to recognize the value and potential of digital marketing in Ecuador for their growth and success.