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Brand elements in the form of a catchy slogan emphasize the brand's attributes , its features, values ​​and distinguish you from the competition. The fast-food brand Subway's "Eat Fresh" tagline emphasizes that it is a healthy alternative to other companies offering so-called junk food. Biedronka with its "low prices every day" clearly communicates that it is in their store that you can buy the cheapest products. Colors, logos don't you know how to combine everything coherently.


We have experience in branding! Enter your e-mail, we will contact you Vocabulary and tone of voice Do you want to attract the attention of consumers? Use your own invented vocabulary that no one else uses. Starbucks philippines photo editor has developed its own unique vocabulary for coffee cup sizes: instead of using small, medium, large, they came up with short, tall, grande, and venti. The Polish Plus brand, instead of communicating a great sale.



Which can be seen in every medium, developed a slogan: "great sale" communicated in every advertisement. The slogan was incredibly remembered by consumers who, hearing the words, automatically attributed them to the Plus brand. The elements of the brand are also the font - if it is properly selected for the tagline, it effectively affects your recipients. Carefully selected, it conveys the personality and values ​​of the brand. Less obvious brand elements.