10 Best Black Friday Marketing Tips an Expert Round-up

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joharahman
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Joined: Sat Feb 11, 2023 9:23 am

10 Best Black Friday Marketing Tips an Expert Round-up

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One massive thing that gets neglected in SEO is consistent – or evergreen For example, if you have the year in your Black Friday, then it quickly loses relevance and power. By keeping a set of evergreen URLs for sales helps to avoid any issues like this, and it means your landing page just needs a few updates scheduled for next year. “Changing URLS is one bad habit in ecommerce, and it can infuriate SEO folk, like me. When the ecommerce team set up the Black Friday page at you risk someone searching for your brand Black Friday, and a dozen old versions cropping up – potentially outranking the new one. That means potential customers land on a page with no or incorrect products.

The power of any links that have been attained previously. “The conclusion? Have one static URL for Black Friday – as well as for any additional surrounding pages – and things should South Korea Phone Number List perform better year on year”. 3) Paid advertising will pay off Satarupa Banerjee “From beginning to end, your customer, how they value your product, and their user experience needs to be at the forefront of your mind and Black Friday strategy. This will help you win big. “Start by optimizing all relevant content, whether you have a focus Black Friday product selection or specific landing pages. Consider investing in paid media to boost the visibility of those pages in the lead-up phase.

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Whilst the cost-per-clicks (CPCs) might be higher on generic keywords during the event days and weeks, pushing with paid ads in the lead-up phase will improve visibility with less investment. And more visibility helps you to be top-of-mind with shoppers when the big day (or days) come round. “You can also use data analytics to optimize your spends, by pausing ads when certain products are out of stock, or day-parting when CPCs are high. My best recommendation for ecommerce sellers is to consider ‘Product Bundling’ in their Black Friday 2022 plans. This offer is perfect for an event like Black Friday as it benefits both shoppers and sellers alike.
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