Getting to Know Customer Pain Points

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Miskat123A
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Joined: Sat Feb 11, 2023 8:23 am

Getting to Know Customer Pain Points

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From the word 'pain' in pain point , we know that the customer's pain point refers to something that is unpleasant or uncomfortable for the customer. Simply put, pain points are problems experienced by customers. This problem is then used as an opportunity to develop a business. For example, because there are people who often feel pain after sitting for hours at work, an ergonomic chair business was formed. In his book "This is Marketing", Seth Godin often reveals the importance of identifying customer pain points in marketing activities. “Marketing is the generous act of helping someone solve a problem. Their problem,” wrote Seth Godin.

By understanding customer pain points , it will be easier for businesses to determine specific target markets and deliver relevant brand messages . Benefits of Understanding Pain Points for Business Poland Phone Number List We can get many advantages by understanding customer pain points , both as business owners and as marketers. Curious what are the benefits? Come on, see more below! 1. Increasing consumer interest Try to compare these two sentences: 'Get a digital book application immediately with the latest audio book feature and dark mode feature' and 'Get a digital book application immediately for those of you who want to read dozens of books without spending a lot of money, complete with a dark mode feature so your eyes don't get tired. when reading at night.' Which sentence do you find more interesting.

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Surely most of you choose the second sentence. Why? Because the second sentence clearly explains how the product offered can be a solution to the customer's pain points . By understanding customer pain points and making our business a solution that can get them out of trouble, they won't think twice about buying the products or services we offer. 2. Maximizing customer satisfaction If you know a customer's pain points , of course you will try your best so that your product or service does not cause other problems for customers, including in the pre-purchase and post-purchase processes . For example, one of your customer's pain points is the complicated payment process, so you as a business must provide various payment options, including payments using e-wallets which are more practical.
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