How to Make a Marketing Strategy

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Zami084
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Joined: Sat Feb 11, 2023 4:49 am

How to Make a Marketing Strategy

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Over time, it will undergo changes, however, the volume of planned work and the economics of the project will depend on it. Given the limited resources and changing rules of the game, it is important not to fool yourself and make the task impossible in the future. To do this, give up the idea of ​​designing a giant spaceship. So you eliminate the risk of getting bogged down in details and lengthy improvements, breaking deadlines and not reaching the finish line. I take a stone and cut off everything superfluous, said Michelangelo. We propose to do the same: discard everything secondary and focus on the main thing.

The concept should be transparent, understandable and answer two basic questions. What and to whom you want to sell the value the user is willing to pay for. In what configuration do you want to launch the Turkey Phone Number List product first the main feature that solves the pain of the consumer. At this stage, the formulated statements are hypotheses. They are easy to check at the next stage, quickly refine the target functionality and enter the market. Once the business model is proven to work, you can then focus on developing the product and expanding its capabilities.

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Leverage Successful Business Artifacts. According to generally accepted statistics , only one digital product out of ten becomes commercially successful. It can be assumed that for a number of objective reasons (sanctions, a decrease in investor activity, a lack of qualified specialists, etc.), the cost of a mistake for Russian digital business has increased significantly today. Among the common reasons for failures are the lack of demand for the solution (35%) and the broken business model (19%). Use existing methodologies to effectively work out the value proposition and the principle of project monetization.
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