If we compare the prices of any laptop with those of MAC, the prices go to double or triple. As we mentioned, here the price does not matter, if not what the brand itself means. Purchases Switzerland Phone Number in general are more emotional than rational, 80% of people decide what to buy based on a feeling rather than reason. The connection that the brand creates with the client will define its importance. Emotions are generated from expectation. For example, when you announce the new launch Switzerland Phone Number of a product and put presales. This is very useful to see how much acceptance is in the market, but also to create emotion, uncertainty and make your customers imagine what they are going to get. The next moment is when they are in front of the product and even the packaging becomes interactive.
This is all about creating an experience that connects with something deep, not making a simple transaction. Then come the first impressions of having the product in your hand and you still have Switzerland Phone Number the opportunity to cause one last sensation if your product lends itself to a flavor or aroma after use. The buyer journey is something that every company must consider to know that it can improve and close a sale in its favor with greater probability. The truth is that there are so many options for you to give your brand personality that we share with you the keys to creating emotional and effective branding. Keys for your branding to Switzerland Phone Number connect with emotions and feelings. 1.- Focus is paramount The first difference between traditional and emotional branding is that consumers no longer see themselves as such, but rather as people. The way of seeing the customer before was very cold and limited at the time of purchase.