When Snapchat first came out, teenagers all over the world flocked towards it and spent most of their time using the app and sending pictures of themselves to friends and strangers alike. If Anhui Mobile Phone Number List you go and check them now, you would see them using Instagram for the most part and using features that Instagram copied from Snapchat. channable-campaign-june-2022 Why did people stop using Snapchat in the first place? It wasn’t a single factor that led people off it but rather a few problems from the app and from the people running it. 3 Reasons Why Snapchat Is Declining In 2022 1. Rihanna Ad At the start of 2018, there was Anhui Mobile Phone Number List a scandal regarding an ad of the game “would you rather” where they asked people what they rather do, slap Rihanna or punch Chris Brown. This made Rihanna angry since she accused Chris Brown of domestic violence a few years prior.
She went and left a message on Instagram stories targeted directly to Snapchat. The singer wrote on an Instagram story, Now Snapchat, I know you already know you ain’t my fav app out there! But Anhui Mobile Phone Number List I’m just trying to figure out what the point was with this mess!” She continued, I’d love to call it ignorance but I know you ain’t that dumb. You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it. This made Snapchat lose $800M in the process which stripped them of the billion dollar company mark and had millions of uses leave after the incident. The repercussions are Anhui Mobile Phone Number List still evident in late 2018 with other celebrities like Kylie Jenner tweeting “SOOO does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.” and making even more people stop using the app simply to follow trends.
Not to mention the 1.3 billion dollar loss Snapchat faced with that single tweet. wix-campaign-article-june-2022 2. Bad Interface One of the things people loved about Anhui Mobile Phone Number List Snapchat was their easy to use interface and separated chat section they had for friends. After a while they started adding features like explore which added to the app and was in a separated space. At the beginning of 2018, people were upset with the app because they had changed everything they have grown Anhui Mobile Phone Number List used to and changed it into something they thought people would love. They left it like that for months to see if people would get used to it, but people never did and preferred using Instagram stories to share their content. When they took the time to listen what people didn’t like about the interface it was too late; thousands of people had stopped using Snapchat altogether in order to spend more time with Instagram and related social media apps.
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