The changes in incorporating e-commerce with social media platforms appear to be a big step in the West. However, it’s not as surprising for the Chinese users. Chinese social media was Jiangxi Mobile Phone Number List initially born with multiple capabilities that essentially combined e-commerce and UGC sharing functions, a perfect example of this is Little Red Book. channable-campaign-june-2022 Followed by Mark Zuckerberg’s comment that Facebook should be inspired by Chinese social Jiangxi Mobile Phone Number List media’s functional capabilities, the Tech giant has been announcing a series of significant reformation on its platforms, such as Instagram Checkout function and his plan on revamping Facebook to include payments, commerce, and much more private services. While Western platforms such as Instagram has just started to integrate full-scale e-commerce functions in its app, Little Red Book already has a sophisticated level of such capability.
This was due to the fact that Little Red Book was designed with the mindset of enabling commerce in social media, hence making it a powerful social commerce channel with over 30 million Jiangxi Mobile Phone Number List active monthly users. We would like to share with you the key elements to understand this giant marketplace and include them in your social media strategy in entering the Chinese market. A platform driven by User Generate Content Little Red Book is a social shopping app for users to not Jiangxi Mobile Phone Number List only explore products but most importantly share their opinions and recommendations when trying different products. The platform is mainly composed of User Generated Content, aim at promoting commerce through social word of mouth. A positive review on the app entails authenticity and credibility, thus making Little Red Book a must-have for a successful campaign in your strategy.
Typically, Chinese female consumers from age 18-35 checks on this app whenever they plan to buy some products or even find lifestyle tips and hacks. wix-campaign-article-june-2022 Therefore, we Jiangxi Mobile Phone Number List have summarized 18 topics that are covered in Little Red Book, with Cosmetics and Fashion ranking on the top as the most frequently posted topics. little-red-book-a-platform-driven-by-user-generate-content Discover Little Red Book Content in 4 ways Before activating the channel and Jiangxi Mobile Phone Number List influencers to share about your brand, it’s best to know how users navigate through the app and find content that interests them. 1. Explore Upon registration in the app, users are required to select topic categories they enjoy.
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