Even if you already have your own WeChat Official Account, it is still a worthwhile investment to expand your audience base. channable-campaign-june-2022 Becky is one of the most well-known List of Mobile Phone Numbers in Gansu Fashion/Lifestyle Key Opinion Leaders (KOLs) with at least 1.5m followers on WeChat. She recently collaborated with Saco, a Chinese luxury e-commerce platform. Saco held an event that recreated a few rooms of Becky’s home and integrated a wide selection of products from more List of Mobile Phone Numbers in Gansu
than 100 brands. Moreover, after 15 days, the event generated USD 2.9m sales! Adding WeChat influencers in your marketing strategy surely enhances the effectiveness of your campaign. There are various ways of collaborating with influencers—offering them to try a product before its official launch or inviting them to an exclusive experience of your service.
But this is not the case in China. More likely than not, Chinese influencers are managed by agencies and cash incentives are taken for granted. However, it is well-deserved as List of Mobile Phone Numbers in Gansu influencers in China put in a lot of effort to stay connected with their followers. Apart from replying to comments and questions, some even host regular fan meetings and give out birthday presents to loyal fans. As a return, fans can also express appreciation by tipping the creators. WeChat’s tipping List of Mobile Phone Numbers in Gansu function thus provides motivation to influencers to create high-quality content for their followers. Various formats of content in a post Western social media platforms such as Instagram put emphasis on visual content, i.e. photos and stories. Meanwhile, WeChat influencers focus on long articles that offer readers informative and entertaining content combined with appealing images, videos, GIFs and audio clips.
As for stories, although WeChat’s Time Capsule has similar features to Instagram stories, it’s not yet applicable to Official Accounts. WeChat influencers instead add videos in their List of Mobile Phone Numbers in Gansu articles for more engaging content. wix-campaign-article-june-2022 Also, we foresee that live streaming will become a common format for WeChat influencer marketing after the recent integration between Tencent Live and WeChat. a-complete-guide-to-wechat-influencer-marketing-live-streaming WeChatList of Mobile Phone Numbers in Gansu live streaming. (Image source: @tencentlive_helper) Flexible ways to help boost sales Influencers have multiple ways to promote a product in the WeChat ecosystem. In the articles, they can either embed a Mini-program Mall, implement an H5 page, or simply add external links to Taobao.
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