Writing a Well-founded Briefing, Helping Copywriters: This Is How You Get Your

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ali6063
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Writing a Well-founded Briefing, Helping Copywriters: This Is How You Get Your

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Wouldn't it be nice if your copywriter always understood you correctly and delivered exactly the text you wanted? A key to your desired text is a good briefing. You can find some tips on writing a briefing here. After all, it is important that authors work on your assignments with pleasure and to your satisfaction. Briefings are not just “any instruction”. Briefings are the communicative interface between the client and his copywriter. To put it in terms of communication theory: They are the written form of a message from the sender (client) to the recipient (copywriter). And like everywhere else where we communicate, there is also a lot of room for misunderstandings in the briefing.

Know What You Want

One of these points is the design of the briefing itself: If the client does not formulate his message clearly or incompletely, Bulk SMS Service the order does not reach the copywriter clearly either. But we have to go back a step further: what do you really want as a client? In the following, we will therefore address the question of how we can write a perfect briefing. It sounds extremely banal. When you place a text order, you should know beforehand what purpose the content is actually intended to serve. And you, as the client, will probably exclaim indignantly: "But that goes without saying!" It would be nice.

Writing a Helpful Brief You Should Pay Attention to This

An example: As a copywriter, you often receive briefings in which the client does not clearly define the target group, for example. Or in which it is not clear in which context he would later like to publish the text. If the answer to the query about the target group of a product description is "The target group is everyone", this is not very helpful for the copywriter. Because "all" are not a target group, as every shop operator should actually be aware of. A text for "everyone" is at best a neutral run-of-the-mill text. Because it has to fit everyone somehow. So you don't really reach or inspire anyone with this text. This is deadly for a shop text. Clients often notice when reading the text that it is not what they would have liked. This is avoidable.
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