How to effectively work with influencer

[jibonsesh22]

Literally like first love. Companies that have characters immediately stand out from the competition, are remembered by consumers and, thanks to this, have higher profitability. At the beginning of its history in the middle of the 20th century, Mr. Proper (a familiar tune immediately played in the head) became the leader in the market of cleaning products and holds the leadership to this day. I urgently need such a useful marketing tool! How to make it? Connect the character and the brand. Introduce the mascot to the audience on social networks, create a sticker pack, conduct a large-scale media campaign. If there is no connection between the company and the hero, then another cool character will appear on the network, on which money was spent.

How to create a mascot You can Europe Mobile Number List put the TK to the designer and hope for success, or you can do it like this: Analyze first. From theses to marketing strategies, everything starts with analysis. Study the needs of the audience, what they expect, what emotions the character should evoke, what the brand has a defining feature, what competitors have. Forget about trends. A mascot with a brand is for a long time, to create it according to trends means to redo it after a few months at best. A mascot hero is a way for a brand to express itself and stand out in the market, to communicate with the audience as equals. Use its capabilities to the maximum.



This rule is irrelevant if we are talking about a situational hero for one event. Choose a character type. Real or fictional, a hero or a cute loser — it all depends on the needs of the audience and the characteristics of the brand. Symbol types deserve a separate material, because they are divided according to several methods, even according to Jung. Develop a communication model. While the graphic designer thinks that you ordered this from him, write down the tone of voice of the character, his defining phrases, character and style of communication. As mentioned above, a mascot is a separate brand that must have the appropriate attributes.