Finding fresh content online will provide you with plenty of social media fodder.

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The more you share, the happier your followers will be. Use Inspiring Visuals You may have noticed that social media is all about visuals these days. This is especially true for college students: % of young adults aged 1-2 use , and % of Snapchat’s 100 million users are under the age of 3. This makes the "digital version of the university brochure". A good image will make your school more attractive to new students, which is one of the main goals of colleges on social media.

So, what does a good image look like? Georgetown University is a great example. How Georgetown University Does It School Social Media Strategy Georgetown Georgetown University’s content has a good balance of academics Job Function or Professional Person and Industry Email List (debates and guest lecturers), practical images (BBQs and social events), and photos of the beautiful campus (see above) . Followers can gain a full understanding of student life.



The account also shares special moments that are unique to Georgetown: School Social Media Strategy - Georgetown - Unique As a result, Georgetown has the highest fan engagement. Its content has the most likes, shares and comments per 1,000 people at any U.S. university. Do it yourself Focus on the things that make your school unique. These may include: Beautiful scenery and architecture Events such as concerts, graduation ceremonies, or fairs Special guests Unique characters on campus Have students take photos of what the school means to them.