Video content is a must if you want to attract a younger audience. . Personal Branding Email Marketing List for Dummies by Susan Chritton Amazon Rating: . stars Don't let its title fool you - Personal Branding for Dummies by Susan Chritton is packed with valuable insights that can benefit even - well-known business leaders. This book stands out for its simplicity and specificity, breaking down personal branding into manageable parts. She emphasizes the importance of authenticity, bravery and consistency through a three-part ABC approach: Authenticity: requires you to express yourself honestly Bravery: challenges you to take risks outside of your comfort zone Consistency: suggests persistence in content creation across all platforms For For practicality, a brand statement—one that succinctly articulates your values, skills, and passions.
She demonstrates how it can guide every decision you make, ensuring you stay aligned while striving to engage and grow. . Raw Storytelling: Human Marketing by Anthony Butler Amazon Rating: . stars Anthony Butler's Raw Storytelling makes a compelling case for the timeless technique of storytelling in the digital age. This book does so by focusing on what content to create and how to tell it. According to Butler, your unique voice is your most powerful storytelling weapon, and he provides the tools to tap into and refine it. One of the exercises involves deconstructing your favorite speech or article to understand its narrative structure, tone and rhythm - honing your instincts to tell impactful stories.