Challenges and pitfalls of Real Time Marketing (RTM) While Real Time Marketing has many benefits, it does come with some challenges and pitfalls. Here are some of them: RTM – challenges Speed vs. quality : The need to constantly photo retouching balance between quick response and the delivery of high-quality content. Authenticity : Maintaining brand authenticity while responding to current events in various areas. Unpredictability : Difficulty predicting which events will go viral and which will be ignored by users.
Understanding the full context of an event or trend before implementing actions. Resources : Providing appropriate resources - this means both a qualified team and specialized tools. RTM – traps: Rushing can lead to your brand image. Improperly formulated messages may result in damage to the company's image. Improper resource management can lead to delays and inefficient use of RTM. Missing important information or misinterpreting data is another pitfall.