An information model that correlates and presents

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The remaining 20% ​​goes to all the steps in between. Let's take an example. A user comes into contact with your business through a Google search, then looks at your Facebook page and subsequently signs up for your newsletter. The first and third touchpoints each receive 40% of the credit, while the Facebook visit receives the remaining 20%. Pros and cons: Position-Based is an excellent attribution model for all those activities that have multiple touchpoints before obtaining a conversion . Give credit to every interaction but give greater weight to the two most important interactions.

The one where the customer first found you and the other that pushed them to convert. 5. Time Decay Attribution Model Another school of thought attributes increasing value to each step of the conversion process. Often known as a staircase model (since the value increases step by step), it is mostly used for short-term campaigns/promotions , where you seo expater bangladesh ltd want to achieve the goal of converting users as quickly as possible. Time Decay attribution is somewhat similar to the linear attribution model, as it distributes the value across multiple events. But unlike linear attribution, the Time Decay model also takes into account when the contact occurred.



Interactions closer to the time of purchase are more valuable. The first interaction gets very little credit, while the last gets the most. Pros and cons: You can use a Time Decay attribution model when you're dealing with a particularly long sales cycle, such as in the case of B2B transitions. 6. Non-direct click model More useful than the standard last interaction model, 100% of the value is still assigned to a single interaction . It is set up when someone directly accesses your website by manually entering your URL or clicking on a bookmarked link.