It can be based on demographic

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Abdurrouf1
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Joined: Tue May 02, 2023 10:33 am

It can be based on demographic

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Countries with high WhatsApp penetration But how do you know who your ICP is? One of the keys lies in segmentation. Segmentation refers to the practice of organizing customers into different groups based on what they have in common. data such as age, gender, or education; it can be geographic, or location-based; it can also be behavioral, based on the actions customers take towards your product or service, for example, if they’re frequent or infrequent buyers. If you’re using WhatsApp as a growth channel, you can segment your audience by their opt-in entry point.

Did they do so through a paid ad, a landing page, or a blog article Phone Number List This will tell you a lot about the people choosing to receive your content via WhatsApp, as well as offer insight into which of the entry points is working best for future reference and investment. Now, when talking about customer segmentation, you should also be looking at which segment retains the most and pick that as your ICP. In my previous article about creating a WhatsApp-Led Growth strategy, I already mentioned why you should focus on retention instead of acquisition, but the numbers bear repeating.

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The likelihood of selling to new leads is 5-20%, while that of selling to existing customers is. Not just that, but your existing customers are 50% more likely to try new products or services and spend 31% more when compared to new customers. So, remember retention is key to building a sustainable growth model, and that includes a WhatsApp-Led one. What to Talk About Once you have defined your ICP, you need to understand what type of content your audience is looking for. In the past, content marketing was all about creating content for SEO ranking, which doesn’t always offer real value to customers.
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