the purchasing process is the process by

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SpecialDatabase
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the purchasing process is the process by

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Can act by highlighting desirable and attractive characteristics for the consumer, which those of the competition do not have. 2. Search for information: search for value The search for information allows the consumer.

Why he has this problem and how he could solve it. He will carry out internal Specific Database and external research on himself, referring to solutions already adopted by him in the past on his experiences, integrating it with external research, inquiring from public and accessible sources, relying on everything that can advise him effectively. 3. Analysis of alternatives: evaluation of value.

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The consumer in this phase, of all the alternatives on the market will therefore select and take into account those that are of value to him. There will therefore be cheaper alternatives of lower quality and functionality, more expensive alternatives with great features or alternatives that want to communicate a particular status that interests the consumer. Just think of how many alternatives.
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