However, a common mistake in setting expectations is to stick to a rigid schedule that ignores the possibility of an unexpected delay in the process. On the other hand, the process of implementing a digital marketing plan cannot be strictly controlled by your marketing team, since it involves actions from other company departments, such as audiences. Because of this, you may have to make adjustments to accommodate these needs. Make sure you don't rush the measurement of results. Trying to make sense of the results too early will lead to an inaccurate assessment of the implementation process.
Therefore, the expectations that phone database you establish to carry out the implementation process must be aligned with the general objective of the marketing plan and be achievable within the established period. Step 2. Document your implementation strategy Now that you've set your expectations for implementation, make sure you have a documented plan and strategy to guide you through the process. Improvising is a common mistake many marketers make, but it is proven that the most effective marketing is the one that is documented before the plan is implemented. Approximately 16% of marketers document their entire marketing strategy, while others partially do so or avoid doing so entirely. This can make the implementation of your marketing plan inefficient.
No matter how dynamic and witty you are, improvising an implementation process will make it difficult to make decisions, since you will have to create tasks as you go. Marketing strategy documentation will help you spend more time planning each task and schedule your work more carefully so that you can direct your effort to achieve your marketing goals. You don't have to invest too much in this step. For example, at MIO Digital Agency we use a tool as simple as Google Sheets to document our content strategy. document your marketing strategy Start with your goals, which should be smart (specific, measurable, achievable, relevant, and timetabled). Next, try to find out what internal and external challenges you may face.
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