In its largest deal in 20 years, mcdonald's buys dynamic yield, a technology company with which it will streamline the buying process for its customers through self-service screens. The "Digital age" is much more than a statement and companies can do nothing but adapt (or lose millions). Mcdonald's knows this and that is why it seeks to update its processes for a scenario where technology will be the key (if it is not already). In what is seen as the burger chain's biggest purchase deal in more than 20 years, mcdonald's announced plans to acquire a technology company called dynamic yield.
The fast-food giant said monday that it has agreed to buy the israeli firm that specializes in personalization and artificial intelligence and will allow it to adapt smart screens to take into account multiple factors when loading menu options or offering extras. . Biometric payment system: innovation or danger? Among the factors, for example, will be the climate, the preferences of Professional Person Email List the region and the congestion of the restaurant, among hundreds of others. Although not officially disclosed, the deal would be worth just over $300 million, making it the largest such move by mcdonald's in two decades.
Dynamic yield works with e- commerce , travel, finance and media brands to create what it describes on its website as a personalized “amazon-style” online experience. Investments it won't be mcdonald's only investment to incorporate more technology into its physical locations. In 2019 alone, the company plans to spend close to $1 billion to update some 2,000 consumer touchpoints in the united states. Those renovations, such as the addition of self-serve points and digital menu boards, are intended to increase sales by offering more convenience to customers. In parallel, and always on the side of taking advantage of new technologies, mcdonald's continues to invest in its mobile application, which has helped it to have access to a huge amount of data on its consumers and thus be able to adjust its marketing plan .
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