Marketing in the public sector, beyond communications

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luckyakterbd02
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Joined: Wed Aug 03, 2022 11:51 am

Marketing in the public sector, beyond communications

Post by luckyakterbd02 »

The face of harassment that many people put says it all when marketing in the public sector is mentioned, it is latent, it is part of the communications department. However, it goes further and the public service knows it. Marketing strategies play an important role when we talk about public service, it is interesting and special. We classify as "crazy" the idea of ​​making that investment that eventually becomes a "pain medicine" when you know what it deserves. It is not a secret that citizens are increasingly demanding with so much access to information and the gaps to know international solutions each time it seems as if they did not exist. In this way, they demand to receive products and services according to their needs. It is daring to say that we are always "moving fast" and liquid modernity is seen, as Zymurgy Batman's book titles it.

It is defined as the possibility of a fruitful and true modernity slipping through our hands like water through our fingers. Definition taken from Myrdal. Indeed, it is getting out of hand and we have to invest in new processes. Marketing in the public sector Beyond managing, beyond Special Database communications In that way? You would ask, modern public administration is linked to planning, strategy and the repeated word “transparency”. However, although we boast of speaking like this, the questions to evaluate our work bring as a key term: “experience”. What is the experience? What is the experience when information is requested through the Law of Free Access to Public Information? Have you ever thought of studying the experience of citizens consuming a service? As simple as it is, it boils down to market research.

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You do hard work in public service, but you don't sell it. If you don't see yourself, you don't exist. It caresses the senses, as if it were a product that you sell and despite the fact that it sounds like a “marketer's litany”: “institutions are brands that have to be visible”. Being visible is the word I learned from Giles Castillo. Why invest in marketing? 1- Market analysis: Understanding citizens from the point of view that they are your buyer persona is key to implementing projects. Has it ever crossed your mind that you could make an empathy map to put yourself in the shoes of citizens? For this I give you access to my article on value proposition.
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