In a previous article, I presented my complete guide to optimizing product category pages. While these pages might be great for attracting people who are still deciding what specific products they Photo Retouching want (and which are essential to the sales process), they are ultimately just “pass-through” pages. Their job is to bring visitors to the actual product pages. But you can also ask visitors to bypass these category pages altogether when a Photo Retouching more specific intent of their search is clear. This can be done by making each e-commerce product page a landing page for searches specific to that product.
It makes no sense to try to trick people into landing on a page that shows all the products when their search already shows which product they want! To get these product-specific searchers straight to Photo Retouching the specific products they are looking for, optimization is key. Here's how… Assign a main product category Similar to product category page optimization, product page optimization starts with categorization. The last article discussed the Photo Retouching need to create strong navigation categories. We now need to use these categories. It's quite simple. It is simply a matter of determining which categories each product belongs to. But we need to take it a step further and assign each product a single master category.
Advertising Continue reading below When products fall into multiple categories, many content management systems create a unique URL for each assigned product and category. This means Photo Retouching that a product can have more than one valid URL, depending on the categories it fits into. This can become a major duplicate content problem. Suppose a site visitor searches for a book on deck building. They will need Photo Retouching wood, concrete, a circular saw and a book on how to do the job. We will focus only on the book, which can be found by following one of these four possible paths:
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