Will people switch from Google to Amazon if Shopping ads disappear?

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naim
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Joined: Mon Jun 20, 2022 3:56 am

Will people switch from Google to Amazon if Shopping ads disappear?

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What's the best thing to do to get Google to sit next to you at your desk, look over their glasses at your screen, and tell you how to improve the visibility of your web pages? Listening to Searchmetrics founder Marcus Tober.n his smart content conference keynote, Mastering the World of Deep Learning: How Big Data is Making Content More Relevant in Search,Photo Background Removing Marcus shared some insights gleaned from years of studying search analytics. in many sectors and subjectsA pioneer of search analytics software, Marcus has seen search engines get better and better at determining which web pages people will find relevant. He saw search engines evolve from reading people's strings of text to hands-on reading their thoughts. Based on what he's learned from big data on SEO visibility, Marcus urges companies to do three things with their content:Photo Background Removing

Develop a nicet rid of redundant, obsolete and trivial (ROT) contentpdate remaining content to meet people's intent
Marcus' advice isn't new, but he backs it up with data. His numbers reinforce the importance of doing those things we all know we should be doing.Although he's not sitting next to you, read on to find out what this European Research Person of the Year has to say.Develop your content nichA sprawling general-interest website — a Goliath that cranks out tons of content on all sorts of topics — can enjoy strong search visibility for a while, but that kind of performance can be negated by a smaller site. that presents itself and responds to people's information needs. in a more targeted way.TakAbout.com, for example, a site that, as Marcus puts it, “invented mass scalable content online” in the mid-1990s. Ovhe decades, About.com has published millions of articles. At the time of Marcus' interview, this site still had over half a million pages indexed by Google. Yet despite the size of the site, “over the past two years they have lost almost all of their SEO Photo Background Removing visibility,” he saysabout.com-seo-visibilitySEO visibility - as shown in this graph - is a metric developed by Marcus taking into account several relevant search factors to calculate the visibility of a website in the organic results of a search engine, providing a unique index and universal to measure and compare the online performance of different domains.)Photo Background Removing


Marcus wondered how visibility on About.com compared to a site that specializes in one area. Because he loves to cook, Photo Background RemovingMarcus singled out the recipe pages on About.com — the roughly 17,000 pages with the word “recipe” in the title — and compared them to the much smaller site TheKitchn.com, which had 5 400 pages of recipes.In other words, he pitted an e-David against an e-GoliathHe found that in the same two years (April 2015 to March 2017) that saw About.com's SEO visibility drop to almost nothing, TheKitchn.com's SEO visibility, with its focus on revenue and food-related health information, had increased byPhoto Background Removing
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