Home page Articles Marketing 5 Ways GDPR Will Affect Your Facebook Ads If you're based - or advertise to clients - in Europe, chances are you're familiar with the General Data Image Manipulation Protection Regulation (GDPR). Since Facebook is one of the most popular advertising platforms in the world, they felt it necessary to write a statement on how advertisers (you) can use their data in the future and, more importantly, about the impact of these Image Manipulation sweeping protections on how we use Facebook to build audiences, store data, and target prospects. But Facebook is a little different than your average Spanish law firm or the Lincoln, Nebraska-based SaaS company that seeks to advertise to prospects in one of the 28 member Image Manipulation countries of the European Union. . This is because they are both a data controller (they process personal data) and a data processor (they process personal data for other data controllers ).
Chances are your business only falls into bucket A, but that doesn't mean you're off the hook. Today we're going to dive into the latest release from Facebook regarding GDPR compliance and, more Image Manipulation specifically, what it means for the 3+ million businesses that advertise on Facebook. First, however, a bit about GDPR. What is GDPR? According to its own website, the GDPR is “the most significant change in data privacy regulation Image Manipulation in 20 years”. gdpr logo Basically, if you're based in the EU or you "offer goods or services or monitor data subject behavior", GDPR will require you to be more transparent about the types of personal data you collect and what with. In addition, prospects must provide explicit consent for Image Manipulation you to collect and use this data. No foolishness. No shenanigans. Only the greatest transparency. As you can imagine, this gives consumers waaaay more power over their personal data. It also reinforces their rights to know about violations, to see exactly what Image Manipulation you know about them on demand, and to be "forgotten." If they don't want you to have their data, you have to respect their authority. Failure to comply with this rule will result in heavy fines (like 4% of high global annual Image Manipulation turnover). Businesses around the world scrambled to comply with the GDPR before the regulation came into force on May 25, 2018.
Facebook is one such company. What does Facebook say? Unless you've been living under a rock for about a month, you're well aware of Facebook's recent issues with handling Image Manipulation user data. As such, they make a concerted effort to be transparent and proactive when it comes to GDPR protections. According to Image Manipulation the aforementioned Facebook version, the social network's GDPR preparations are focused on three core commitments: transparency, control, and accountability. gdpr facebook protections Although it sounds vague and Image Manipulation trendy, in reality it's quite simple: Facebook is going to make it easier for people to understand what Facebook knows about individuals based on the data they share on their Facebook, and they're going to do a concerted effort to care a little more about how Image Manipulation other entities – namely advertisers – process this data. Court!
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